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The Last Mile

During the last few articles we have covered the importance of the initial planning phase, followed by our thoughts on…
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Are you making a fully informed choice?

In the last two blogs we have discussed the importance of the initial planning phase, followed by a structured tender…
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Managing the tender process Plan, Plan, Plan

Leading on from our last article – Replacing your CRM/CMS – steps for success, the next step is to run…
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Replacing your CRM/CMS? Steps for success.

You know you need to modernise your CRM system and your website needs to be refreshed, aligned and integrated but…
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Customer relationships and good data will win the Smart war

Ofgem’s recent retail market report shows the big six energy suppliers having more than twice the average number of customer…
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Utilities are ripe for digital transformation

Utilities are of course massive business, those that get it right will likely see some of the biggest financial gains…
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Increasing member retention

In the last two articles we looked at ‘Understanding Your Member Needs’ and ‘How To Communicate The Value’. In this…
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Eight steps to help communicate value to members…

Providing online value to your membership cannot be achieved overnight. But by applying the following eight steps – and, just…
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Understanding member journey needs

The attributes of the modern day member can be intimidating and worrying to a membership organisation. If we’re honest, members…