The world of digital has finally come of age. What do I mean by those nine words?
There is less hype around technology. Instead, there is more worrying about content, and more worrying about how we should engage. We need to be able to sleep easy at night, knowing our millennial members feel valued and loved by how we engage with them through a variety of digital channels. Not brand new ones either – these channels have been around for, let’s face it, over a decade now.
So, this is my question to you: Can you sleep easy?
Digital may not be the panacea for everything, I appreciate that. But aligning your business objectives and membership needs to your communication and engagement strategy …
… that may just allow you to sleep a little bit more easily.
The most common challenges that many organisations face are well known – displaying and providing value to members, increasing retention, understanding members’ needs … all that, AND building the membership!
There is, though, an ever-growing segment that we need to cater for. And we need to cater for them for one good reason – because they are the future.
They are the Millennial members.
I am talking about a digital strategy that doesn’t just look at the design of your newsletter. Instead, I am talking about one that fundamentally supports how the Millennial members – as well as the Post-Millennial members – expect to be listened to, and engaged with. I am talking about one that will pay dividends. The Millennial Generations are key for our membership organisations. They are the future, but they are a more volatile generation, boasting higher expectations. They don’t like to be talked at, and they don’t like to be marketed at. That said, if you get it right, brand loyalty – and the all-important word of mouth referrals – will never be stronger.
There are numerous channels available to meet with, and engage with, your millennial members. But the key focus has to be with the website … that will be the central hub to service your millennial members. Millennial members will expect to be able to book events, undertake e-learning and CPD, purchase new services etc. And they will expect to do all that whether it’s 3pm or 3am.
In all our daily lives, from banking to shopping, it’s now 24/7. Everything is 24/7.
So I ask another question – why should your website be any different?
For tips on how to set up a successful web project, visit https://www.chrysalisdigital.co.uk/planning-your- membership-website/
For more information on understanding your member needs, please call Ben Sturt on 07469 768990 or email firstname.lastname@example.org
Chrysalis Digital provides a digital transformation service designed to help build a more agile, efficient and innovative organisation. With its broad cross sector experience Chrysalis has helped many organisations map their digital path and through careful planning and assessment, choose the right technology partners. Chrysalis Digital is 100% agnostic when recommending CMS and CRM suppliers to its clients.