Ben Sturt


Ben Sturt has been working closely with Membership organisations for over 20 years, spanning many sub verticals within this sector.   He has created and led the digital strategy for many companies and clients during this time including British Dietetic Association (BDA), Association of Commonwealth Universities (ACU), Twin and Multiple Birth Association (TAMBA) and Oil Spill Response Ltd (OSRL).

He has brought this wealth of experience together to launch Chrysalis Digital.  Drawing upon his deep understanding of the unique challenges within this sector Ben is able to create and lead digital strategy transformation enabling Membership organisations to confidently embark on their digital journey.

His expertise and vast experience enable him to liaise with stakeholders across the business, understand and translate business requirements into actionable steps, ensuring that technical requirements and communication requirements are all aligned.

“Ben has expertly advised the ACU on the complex requirements for our website and CRM, he has provided us with an achievable plan to take us to the next stage of our digital engagement strategy” Liberty Oberlander – Head of membership – Association of Commonwealth Universities

“His extensive knowledge of the sector, his obvious breadth of previous experience and contacts were deployed to produce the final report.  This report brought clarity to a complex area for a non-expert audience”. Sue Kellie – Deputy Chief Executive – British Dietetic Association

Ben lives in the New Forest, with his family. When not at work he can be found outdoors, bombing round the country side on his mountain bike, fly fishing or letting off a few rounds at a local clay shoot.

Lucy Arthur


Lucy Arthur has over 20 years marketing experience, working within the IT industry her roles have spanned B2B and B2C – and most recently focused on the digital transformation of Marketing within Hewlett Packard Enterprise.

Lucy joined Compaq Computer Corp in 1997 as a Product Manager working in the Consumer segment, launching the first online purchase programme for Compaq in the consumer space and branching this off to run numerous employee purchase schemes.

She has managed field marketing teams both in the UK and across Europe, designing and deploying multi language telemarketing hubs, driving many integrated marketing programmes – demonstrating how marketing can truly help to drive a healthy pipeline for a company.

Most recently she was the UK and Irish Marketing Director for Hewlett Packard Enterprise – she was excited to lead the launch of the new company in 2015 through to the complete digital transformation of marketing in 2016.

Lucy lives in Hampshire, with her husband and 2 boys.  When not focused on marketing she is running around with her boys, following her love of fitness and nutrition.